Member Relationship Management

MRM allows for all communication between processors and producers/members to be recorded. This includes all interactions with regard to potential new milk supply, quality issues, on farm issues and general enquiries. The MRM module will track any and all interactions and allow for analysis of that interaction over time though the use of a variety of contact based reports. All changes that are made in Madcap are audited. Functionality includes:

  • Member/Producer definition
  • Contact history
  • Promotions and bulk media distribution
  • Contact management
  • Access to milk supply information
  • Extensive reporting
  • Mobile access (includes iPhone, iPad, Android and PDA)